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Benefits of PR Marketing
Press releases brand your business online. With every piece of content you publish to the Internet, you are branding your business. When you write a press release, you almost double-brand it because you include all of your company’s information so people know who you are. Mostly though, press releases are regarded with some of the highest integrity on the Internet, and when you publish a press release, your company’s integrity is noticed too.
Press releases make your company more visible online. Lots of search engines pick up press releases over almost any other type of content. And when your press release gets picked up by those search engines, they’ll be viewed by millions of people. Almost automatically, your business will be much more visible online.
Press releases bring your website more traffic. This one is really simple. Include links to your website within the press release, and people will come. Search engines will pick up your press release, they’ll be viewed by thousands (if not millions) of people, and if your content is good enough, they’ll click on the links to learn more; thereby, increasing traffic to your site.
Press releases improve your SEO rating. As anyone who’s ever published to the Internet before knows, SEO (search engine optimization) is what it’s all about. And when you include high-quality keywords and links in your press release, this will improve your SEO rating, especially because press releases already gain so much visibility in the search engines.
Press releases increase your business’ online credibility. When you publish a high-quality press release, you establish yourself as an expert in the industry and field. After some time, those readers will read whatever you publish online, because they already trust you. And it won’t be long after that that those readers will become your customers.
By doing a little research into what press releases can do for your business, you can take advantage of this little known traffic source. Grab our FREE REPORT and find out all the details.
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